Sentiment Analysis is a dashboard feature, within Social Listening, in the Creator program that helps you understand how creators talk about your brand, products, and campaigns across social media. It surfaces sentiment trends in a visual dashboard—on a brand, creator, campaign, and channel level. Whether you’re tracking positive posts from creators outside your program or monitoring overall sentiment across platforms, Sentiment Analysis shows you what matters most.
How it works and how to access your sentiment dashboard
This feature is only accessible to specific impact.com editions or add-ons. Contact us to upgrade your account and get access!We use your active social listeners to collect content featuring your selected terms, such as keywords, mentions, and hashtags, from sources like social media posts (such as Instagram posts and reels, TikTok videos, YouTube videos, etc.) and other user-generated content. AI then analyzes this content and classifies it as positive, negative, or neutral, and returns key themes and emotional drivers based on your chosen terms.
These insights are presented in a dashboard that provides:
Sentiment trends over time.
Comparisons with historical data.
Breakdowns by terms, channel, and creator relationship.
To access your sentiment dashboard:
Use sentiment analysis to make data-driven decisions that strengthen creator and customer relationships and support business growth. It enables you to:
Understand how your customers feel, not just what they say.
Identify brand advocates and potential detractors.
Spot emerging trends before they impact your brand.
Prioritize action by identifying urgent or negative feedback.
Monitor competitor sentiment and perception.
Track sentiment over time to measure impact and inform strategies.
Automate insights from thousands of posts in seconds, saving you time and resources.
impact.com's Sentiment Analysis offers term-specific sentiment summaries, multi-level breakdowns across channel and creator relationship, and AI-generated insights tailored to your everyday users. We don't just give you the data, but the context and actions you need to take to level-up your brand.