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Reward Exchange Explained

Reward Exchange is a feature that empowers your participants to exchange reward units they’ve earned for different rewards or other reward units, such as exchanging Points for a gift card. Integrating more choices into your rewards program can be exactly what you need to boost participation and build customer loyalty.

To use Reward Exchange in your program, you can set up one or several reward exchange options and choose the rules around:

  • Which reward units your participants can exchange

  • What they can get in return

  • Who can see and use the exchange option

Full Access and Program Manager team members can create a reward exchange option and set its rules. See our article on how to Set Up Reward Exchange Options.

Reward exchange options

There are four types of reward exchanges options you can set up.

Exchange

For

Example

A reward unit

Another reward unit

Exchange Points for Dollars

A fixed-value reward in your Reward Catalog

Exchange 2000 Points for a 25% discount on a future purchase

A variable-value reward in your Reward Catalog

Exchange Points for a gift card through your Tango Card integration. The value of the gift card depends on how many Points the participant redeems

One out of several rewards in a set

Exchange Points for different colors of swag

Availability options

When setting up a reward exchange option, you can set rules around which participants can see and use it.

By default, any participant can see a reward exchange option. You can choose to hide the option for participants in specific countries, segments or locales, or set up a customized rule based on information that’s stored in the participant’s default, custom or calculated fields.

You can also set rules to determine which of your participants can use the exchange option. Participants with a Silver level might see that customers with a Gold level get more favorable exchange options, for example, which can motivate them to increase their engagement.

Participant experience

Participants access reward exchange options from a verified access program widget or microsite. You have full control over what your participants see, including the display name, description and image used for the exchange option.

W-9 Tax Compliance

If W-9 Tax compliance is active for your account, then the enforcement applies to the reward exchange option. Participants are not able to exchange for rewards that would push them over the limit for the tax year.

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