The Seller - Performance by Program report shows you which of your brand programs and assets are performing best or getting the most customer engagement.
From the top navigation bar, select Reports
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[Drop-down Menu] → All Reports.From the Category filter next to the search bar, select the Performance filter.
Select Seller - Performance by Program.
You can also pin the report to your top navigation bar by hovering over the row and selecting Pin.
Below the report heading, filter for the data you want to view. Once you've set the filters you want, select
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[Export] it via API.See the references below to better understand the report.
Filter
Description
Date Range
Filter data by when it was created.
Aggregate Level
Select if you want to aggregate the report by Creative ID value (
aa_creative_id) instead of the default Program ID (aa_adgroup_id). Using the Creative ID option will display the value of the Shared ID in the Creative ID column.Program
Filter by the brand program for which you want to see data.
Column
Amazon Attribute
Description
Brand Name
N/A
The name of the brand on impact.com.
Program Name
adGroupIdThe name of the brand's impact.com Seller program.
Program ID
N/A
The unique identifier of the brand's impact.com Seller program.
Creative ID
N/A
This includes the value of the
sharedIdparameter you added to the tracking link to pass extra data with conversions, e.g.,sharedid=NoahLott-Ad1.Clicks (DPV)
attributedTotalDetailPageViewsClicks14dThe number of times you were credited for driving customers to the program's product detail pages through ad clicks.
Add to Cart Clicks (ATC)
attributedTotalAddToCartClicks14dThe number of times you were credited for driving customers to add the program's products to their carts through ad clicks.
Purchases
attributedTotalPurchases14dThe number of times a customer made a purchase that included at least 1 of the program's products. Purchases include product rentals and subscriptions.
Units Sold
totalUnitsSold14dThe total quantity of program products that customers purchased on Amazon after exposure to your ad. There could be multiple Units Sold in a single Purchase.
Product Sales
totalAttributedSales14dThe total sales amount that resulted from you driving product purchases for the program through ad clicks.
Click Throughs
click-throughsThe number of times customers clicked on your ad and got directed to a destination outside of the ad (e.g., the program's product detail page or landing page).