Klaviyo is a platform used for email marketing and SMS marketing. To use this integration, brands must be Shopify merchants and can only integrate with Klaviyo via our Shopify app.
Through this integration, you can postback impact.com affiliate-driven actions to your Klaviyo account as Klaviyo events. Then, by aggregating these events and the user profiles they are associated with within Klaviyo, you can leverage Klaviyo tools to optimize email/SMS messaging workflows.
View the Shopify & Klaviyo integration guide on the Developer Hub.