View desktop instructions

View mobile app instructions
Review Email Workflow Performance & Engagement

Published on: Thu, 17 Oct, 2024 at 5:25 AM | Updated on: Thu, 17 Oct, 2024 at 7:15 AM

From the Workflows screen, you can view statistics on each email workflow that's been run. This data can help you evaluate the performance of the workflow and its engagement with recipients. You can only view reports if the workflow has been processed at least once.

From the left navigation menu, select [Engage] → Partners → Automation → Workflows.
Hover your cursor over the workflow for which you want to view performance, then select View Report.
- For more information about the status filters on this page, see the Status filter reference below.
- For more information about the columns on this page, see the Columns reference below.

Status filter reference

Select one or more of the statuses to filter your results by that status. The selected statuses are highlighted in blue. By default, you will see all Sent emails.

Filter	Description
Sent	The number of emails sent by the workflow.
Opened	The number of emails that were opened by recipients.
Not opened	The number of emails that were not opened by recipients.
Clicked	The number of times the email had a recipient click on an element in the email.
Not clicked	The number of times the email never had a recipient click on an element in the email.
Bounced	The number of times the email failed to reach the recipient, e.g., the recipient's email address is wrong or invalid.

Columns reference

You can also view data listed from each recipient you sent the newsletter to.

Column

Description

Email

The email address of the recipient.

Sent

The date and time the email was sent to the recipient.

Last Opened

The date and time the email was last opened by the recipient.

Last Clicked

The date and time the recipient last clicked on an element in the email

Bounced

If applicable, this column displays the reason why the email bounced.

Bounce reason	Description
BOUNCED	Unable to deliver the email.
DNS_ERROR	There seems to be a problem with the recipient's email address domain.
INVALID_ADDRESS	The email address appears to be invalid.
MAILBOX_FULL	The recipient's mailbox is full.
MAILBOX_UNAVAILABLE	The recipient's mailbox was not reachable.
MESSAGE_REJECTED	The email was rejected by the recipient's server.
PROTOCOL_ERROR	An error occurred with the recipient's server while delivering the email.
SPAM_REPORTED	The email was flagged as spam by the recipient's server.

Related Articles