The Performance by Ad report shows you a wide range of tracking data broken down by specific ads, e.g., online tracking links, banners, coupons, promo codes, etc.
From the top of the partner screen, navigate to the tabs menu and select the
[Drop-down menu] → All Reports.-
Under Performance, select Performance by Ad.
You can also pin the report to the Reports
[Drop-down menu] by selecting Add to Reports Dropdown in the Actions column.
-
Below Performance by Ad, you can filter for the data you want to view. Select
[Search] when you have the filters in place that you want.View the Filter reference table below for more information.
You can use the icons at the top-right of the page to
schedule, 
download (in PDF, Excel, or CSV format), or export the report 
(via API).
You can view the report data as a trend graph or table and compare certain metrics.
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
Select the
[Drop-down menu] in the upper-right corner, then, choose a specific metric.-
Alternate between the line, bar, and treemap views by selecting the view icon.
Below the trend graph is the data table. The data table provides different data points displayed in a column view. You can compare these trends provided in the detailed set of comparable numbers over the selected date range.
Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.
The comparison graph compares the ads of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.
Select the specific metric from the
[Drop-down menu] in the trend graph.-
Select the empty checkbox next to the row in the data table for the ads you want to compare.
Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
Select Graph rows to compare the selected rows.
Select Clear compare to clear the trend view.
Filter |
Description |
|---|---|
Date Range |
Filter data by when it was created. You can also compare two periods of time against each other. You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting If you want to pull more than 366 days of data, you will need to create multiple reports. |
Campaign (also known as program) |
Select the specific program(s) for which you want to see performance data. |
Ad ID |
Filter ads according to a unique Ad ID.
|
Ad Type |
Filter ads according to the various ad types. |
Currency |
Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. |
Show |
Add data from a selection of data points. These data points will get added to the table after you select
|
Column |
Description |
|---|---|
Ad |
See the specific ad name. |
Ad ID |
The unique identifier for the ad. |
Ad Type |
The category of ad. E.g., Banner, Online Tracking Link, Promo Code |
Campaign (also known as Program) |
See the specific program(s) for which you want to see ad data. |
Impressions |
The number of audience members that viewed the ad. |
Clicks |
The total number of ad link clicks that took your audience to your partnered brand's landing page. |
Actions |
The total number of conversions (sales, app installs, etc.) tracked for a particular ad. This number excludes any reversed conversions. |
Sale Amount |
This is the total amount of sales you have generated for your partnered brand. |
Action Earnings |
The amount of compensation you receive for driving the traffic that resulted in conversions from the ad. |
Click Cost |
The aggregated value of the amount due to you for driving clicks. |
Total Earnings |
See total compensation earned for your selected ad(s) during the chosen months. This is the total compensation you received from the brand for that ad. (e.g., Action Earnings + Click Cost earnings + performance bonus). |
Earnings Per Action |
This metric shows you your earnings per conversion (sales, app installs, etc.) per ad during the chosen period. |
Earnings Per Click |
View the earnings per link click (EPC) associated with a particular ad. This amount is calculated by dividing the total action earnings by the total number of clicks. |
Conversion Rate |
Calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. |
AOV |
The average order value (AOV) associated with an ad. AOV=Sale Amount divided by Actions. |