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Create an Email Asset

Published on: Thu, 16 Mar, 2023 at 11:59 PM | Updated on: Tue, 16 Dec, 2025 at 10:59 PM

Email assets are a type of advertisement that your partners can utilize in their email drops to their audience, driving traffic to your website or product(s).

You can make email assets available to your partners in either HTML or image format.

Create an email asset

From the left navigation bar, select [Engage] → Content → Ads.
In the top-right corner, select Create Ad [Drop-down menu] → Email.
Enter the Name of the asset.
Optionally, add an email asset description.
Enter the Landing Page to which the email ad should redirect.
- You can set up a custom landing page by selecting Custom from the [Drop-down menu].
- If the image ad is hosted on a mobile app, [Toggle on] Mobile Fallback, then enter the app store link.
[Toggle on] Add metadata to this asset.
- From the [Drop-down menu], select the field and enter the value of the query parameters you want to pass.
  - You can add more parameters by selecting [Add Item].
  - Metadata added to your ads will be appended to the end of the ad's tracking links.
  - If you select the Custom parameter, you can set both the parameter name and value.
    Note: You can use the dynamic tokens {iradid} and {irpid} as values for any of the metadata query parameters available, including Custom.
Add Labels to the ad so your partners can more easily find it.
[Toggle on] Restrict Partner Access to set which partners can use this ad. Search for the partners you want this ad to be usable for from the Search partners field.
In the Email Type field, select [Radio Button] to provide HTML content or Image Content for your partner(s) to use for their email drop.
HTML Content
Image Content
Paste your HTML code for the ad in the Html Content field.
- HTML content must contain at least one anchor tag. For example:
  Make sure clickable links and form actions use absolute URLs. All href anchor values are replaced with tracking links by default. To prevent a link from being replaced by a tracking link, add the parse="no" attribute to your anchor tag. For example:
- The {unsub_ulr} token can be used where you want the unsubscribe URL to be placed in the content.
- Optionally, enter the Plain Text Content of the email to enable your partners to send multi-part emails. This content must not contain HTML.
- Included URLs must be absolute and use {trackurl_start} and {trackurl_end} tokens around trackable URLs.
- The {unsub_url} token can be used where you want the unsubscribe URL to be placed in the content.
If you select Image Content as your Email Type:
- Included URLs must be absolute and use {trackurl_start} and {trackurl_end} tokens around trackable URLs.
- The {unsub_url} token can be used where you want the unsubscribe URL to be placed in the content.
Enter Approved Subject Lines for the email ad. These will be the subjects that partners may use for their email drops.
- Select [plus] Add Another Subject to add additional approved subject lines.
Enter Approved 'From' Address(es) for the email ad. These are names that partners may use to send emails from.
- Select [Plus] Add Another ‘From’ Address Name to add additional names.
Select [Radio Button] to choose your Unsubscribe Method.
Unsubscribe Method
Use Impact Solution
UnsubCentral Solution
Use Your Own Solution
If you don’t have an existing scrub file you can use impact.com’s in-house solution for unsubscribe management. impact.com will provide an unsubscribe link that can be appended to your email ad. (See point 6 of the instructions above).
When an email recipient clicks this unsubscribe link, impact.com will store the recipient’s email address in an unsubscribe database and update your suppression list.
Your suppression list will be made available to partners when they pull the email ad from impact.com or upon approval of an email drop request and an unsubscribe link will be automatically appended to your email ad.
Use UnsubCentral Solution impact.com makes it easy to use your Unsubcentral account for unsubscribe management.
During the email ad creation process you can enter your Unsubcentral download link and unsubscribe link. Your Unsubcentral download link will be provided to partners when they pull the email ad from impact.com or upon approval of an email drop request and an unsubscribe link will be automatically appended to your email ad.
Use Your Own Solution If you have an in-house solution you can enter the URL of your suppression list and designate an unsubscribe link.
Your suppression list link will be made available to partners when they pull the email ad from impact.com or upon approval of an email drop request and your unsubscribe link will be automatically appended to your email ad.
From the [Drop-down menu], select in which Deal list this ad should be.
- Optionally, select Add new deal to add a new deal to this ad.
Below Available Dates, set the asset's start and end date.
- From the Timezone [Drop-down menu], select your preferred timezone.
- Select [Unchecked box] change landing page on expiration and proceed by selecting Configure Rule to configure what happens if the landing page expires.
  Redirect
  From the [Drop-down menu] select Redirect.
  Enter the link to which the asset will redirect.
  Optionally, [Toggle on] Interstitial Page to enable and configure an interstitial page associated with this rule.
  From the Template [Drop-down menu] select Custom or App Install.
  Custom
  App Install
  Enter a Header text.
  Optionally, enter a Body text.
  Optionally, enter Additional Terms for this asset.
  Optionally, select the [Unchecked Box] to Require user acknowledgment.
  Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
  Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
  Select Preview.
  Enter a Header text and Header Font Color.
  Enter a Sub Header and Sub Header Font Color.
  To Upload Logo and Upload Cover Image, select Choose File. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
  Enter a Download Button Label (e.g., Download Now).
  Enter a Download Button Font Color and Download Button Background Color.
  Enter a Continue Button Label and Continue Button Font Color.
  Enter an Auto Redirect Countdown with number of seconds allowed before redirecting.
  Optionally, enter a Body text.
  Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
  Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
  Select Preview.
  Block
  Optionally, [Toggle on] to Use Interstitial to enable and configure an interstitial page associated with this rule.
  From the Template [Drop-down menu] select Custom.
  Enter a Header text.
  Optionally, enter a Body text.
  Select Preview.
  Interstitial
  From the Template [Drop-down menu] select Custom or App Install.
  Custom
  App Install
  Enter a Header text.
  Optionally, enter a Body text.
  Optionally, enter Additional Terms and conditions to be applied.
  Select the [Unchecked Box] to Require user acknowledgment.
  Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
  Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
  Select Preview.
  Enter a Header text and Header Font Color.
  Enter a Sub Header and Sub Header Font Color.
  To Upload Logo and Upload Cover Image, select Choose File. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
  Enter a Download Button Label (e.g., Download Now).
  Enter a Download Button Font Color and Download Button Background Color.
  Enter a Continue Button Label and Continue Button Font Color.
  Enter an Auto Redirect Countdown, to indicate the seconds allowed before redirecting.
  Optionally, enter a Body text.
  Select the [Unchecked box] to Show partner's logo (co-branded) and display both your logo and the partner's logo together for a co-branded experience.
  Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
  Select Preview and once you're happy with the preview, select Submit.
  Mobile Deep Linking
  From the Template [Drop-down menu], select Mobile Deep Linking.
  Enter the Header text and Header Font Color.
  Enter the Sub Header and Sub Header Font Color.
  To Upload Logo and Upload Cover Image, select Choose File. Remember GIF, JPG, PNG, SVG file formats are supported. Maximum file size is 1 MB.
  Enter an Open App Button Label (e.g., Go to App).
  Enter an Open App Button Font Color and Open App Button Background Color.
  Enter a Continue Link Label and Continue Link Font Color.
  Choose when the App Open by selecting either, [Radio button] As soon as the interstitial loads or [Radio button] When the button is tapped.
  Select [Unchecked box] to opt an Auto-redirect and enter the number of seconds allowed before redirecting.
  Enter a Default URI Path to be used when constructing mobile URI using the program's URL Scheme configured in General Tracking Settings.
  Enter a Custom URI Regex to define the pattern for matching mobile URIs in the app's custom URL scheme.
  Select the [Unchecked box] to Customize CSS and add the desired CSS code into the text box.
  Select Preview.
Below Seasonal, select which seasonal theme you want to add from the [Drop-down menu].
- Select [Check box] Offer is a top selling item if the item is popular.
- Select [Check box] Enable a media partner to request their own unique promo code for this promotion to allow partners to request their own unique promo code.
Optionally, for Advanced Settings, configure the following settings.
Advanced Settings
Select in which Language you want to serve this ad from the [Drop-down menu].
For Customization Charge you can charge partners a fee for you to create a custom version of this ad for them. If you want to do this, enter the charge here.
[Toggle on] Third Party Impression Pixel if you want to record how users interact with your ad.
Complete the set up:
- Save: Finalizes the asset.
  - Save & Create Another: Saves the current asset and opens a new empty asset form.
  - Save & Create Another with the Same Settings: Saves the current asset and opens a new form pre-filled with the same configuration settings.
- Save Draft: Saves the ad without finalizing it.
  - Save & Create Another: Saves the current asset as a draft and opens a new empty asset form.
  - Save & Create Another with the Same Settings: Saves the current asset as a draft and opens a new form pre-filled with the same configuration settings.
- Send Test: Sends a preview of the ad to a specified email address to verify its appearance before saving or activating.

Create an email asset

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