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View Reports on the Mobile App

Track and review the performance of your marketing efforts on the mobile app's Reports screen. Locate this screen by selecting Reports from the bottom navigation menu or by selecting your Available Balance.

Reports screen overview

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Field

Description

Available Balance

This field gives you a live representation of funds available for withdrawal. The progress bar below the Available Balance shows how much you must still earn before an auto-withdrawal will take place.

Today's Earnings

This field displays the amount of commission you've earned today.

Pending Amount

This is the total value of all funds still due to you. The value shown is not finalized until the action locking period passes.

Reports

This section contains the Advance Action Listing, Performance by Brand, and Performance by Sub ID & Shared ID reports. These reports help you keep track of your marketing efforts over time. For more information on each of these reports, see the Reports reference below.

Snapshot

This section is a graphical representation of your key performance metrics. Use the angle-down-solid.svg [Drop-down menu] to select a date range and select 1 of the options provided to view the data for that metric.

Metric

Description

Clicks

The total number of times users followed your ad links to brand landing pages.

Sale Amount

The total value of revenue you generated for all brands within the selected timeframe.

Actions

The total number of conversions you drove, excluding any reversed by brands.

Payouts

The total number of individual payments you earned for driving conversions.

Conversion rate

This is calculated as the number of Actions divided by the number of Clicks, and it represents the percentage of clicks that result in conversions.

EPC

The average amount of commission earned per click driven.

Navigation features

Use the following features on your Advance Action Listing, Performance by Brand, and Performance by Sub ID & Shared ID report screens to manage how data is displayed.

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Feature

Description

sliders-h-solid.svg [Filter]

Use the Filters slide-up to refine the data displayed in the report. Select dot-circle-regular.svg [Checked radio button] Sort By to set how brands are ordered, and uncheck square-regular.svg [Unchecked box] Brands or square-regular.svg [Unchecked box] Status to hide results you are not interested in.

angle-down-solid.svg [Drop-down menu]

Use the provided date range options to lengthen or reduce the period of time for which you want to view data.

  • Today

  • Yesterday

  • This month

  • Last 7 days

  • Last 14 days

  • Last 30 days

chevron-right-solid.svg [Expand]

Select the chevron-right-solid.svg [Expand] next to a brand or program to open a detailed view of performance metrics.

Reports reference

Advance Action Listing

This screen lists all actions (i.e., conversions) that have been credited to you within a specified period of time. Select an action to open a detailed view.

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Field

Description

Date

The date and time when the action happened.

ID

impact.com's unique identifier for the action.

Campaign (a.k.a, Program)

The program to which the promotional asset belongs.

Event Type

The tracking method that tracked the action.

Status

An action can be in 1 of 4 statuses during the approval process.

  • Approved
    These actions have been approved by the brand.
  • Media Source
    These actions do not have an applicable status.
  • Pending
    These actions are awaiting modification, approval, or reversal from the brand.
  • Reversed
    These actions have been reversed by the brand.

Sale Amount

The total value of revenue you generated for the brand.

Payout

The amount of commission paid to you for driving the action.

Promo Code

If a promo code was used to drive the action, it is displayed here.

Referring URL

The URL that the user came from before committing the action.

SubId1, SubId2, SubId3

If you appended additional parameters to your tracking link URL, the value is displayed here. The brand cannot see these values. For more information, see Sub ID & Shared ID Parameters Explained for Partners.

SharedId

If you appended an additional shared parameter to your tracking link URL, the value is displayed here. This value is visible to both you and the brand.

Performance by Brand

This screen lists brands for which you have driven leads and conversions over a specified period of time. Select the chevron-right-solid.svg [Expand] next to a brand to open a detailed view of performance metrics.

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Metric

Description

Impressions

The number of times your ad content was displayed for a user to see.

Clicks

The number of times users followed your ad links to the brand's landing page.

Actions

The number of conversions you drove, excluding any reversed by the brand.

Sale Amount

The total value of revenue you generated for the brand.

Action Cost

The amount of commission paid to you for the actions you drove.

Other Cost

Any additional costs paid to you, resulting from performance bonuses, make-good fees, or placement fee payments.

Total Cost

The sum of your Action Cost, Click Cost, and Other Cost.

EPC

The average amount of commission earned per click driven.

Performance by Sub ID & Shared ID

This screen lists the programs for which you have used tracking links with Sub IDs or Shared IDs. Select the chevron-right-solid.svg [Expand] next to a program to open a detailed view of performance metrics.

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Metric

Description

Total Earnings

All commission earnings paid to you for the program.

Clicks

The number of times users followed your links to the brand's landing page.

Actions

The number of conversions you drove for the program, excluding any reversed by the brand.

RAW Clicks

The number of times users opened your link, including repeat clicks.

Impressions

The number of times your link was displayed for users to see.

RAW Impressions

The number of times your link was displayed for users to see, including repeat views.

Sale Amount

The total value of revenue you generated for the program.

Action Earnings

The amount of commission you received for driving the traffic that resulted in conversions.

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