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Incrementality Dashboard Explained

The incrementality dashboard houses three unique reports designed to help you see how much incremental value each partner contributes to your program, how removing partners could affect your incremental sales, and where opportunities exist to improve high-value partnerships. In this article, we will look to break down the three reports and give you a better understanding of how you might use them to drive program growth.

Access the Incrementality dashboard

This feature is only available with the Optimize add-on. Click here to get the add-on!
  1. From the left navigation bar, select optimize-icon__v4346847.svg [Optimize]Participation Value.

  2. Then select Incrementality.

  3. Adjust filters to suit your needs and select search-solid.svg [Search].

    • See the Filter reference section below for more information on the filters.

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    Filter reference

    Filter

    Description

    Date range

    Filter for a specific date range of data.

    • Select a minimum of 30 days to get statistically significant insights.

    Measure

    Select whether you want to see figures relating to Revenue or Actions driven by partners.

    Groups

    Filter results by Partner Groups.

    Customer Status

    Filter results by the type of customer. You can choose to view All, New, or Returning customers.

    Minimum Participations

    Filter results by a volume threshold of actions driven.

    Event Type

    Select the event type(s) for which you want to view partner contribution data.

Grading Scale

The grading scale shows you partner incrementality by percentage, from low (0%) to excellent (100%), and assigns colors to the percentages to show you how the conditional formatting of the three reports on the Incrementality Dashboard screen is determined.

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Group Benchmarks Report

You can use the Group Benchmarks report to see the incrementality value of your partner groups and compare the incremental value of your partners in relation to their peers.

Select View All next to the report name to access the Incrementality by Partner Report.

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High & Low Incrementality Partners Report

These are the top 10 partners that contribute the most incremental value to your program. Partners with high solo, introduce, or close percentages would have high incremental value.

Select View All next to the report name to access the Incrementality by Partner Report.

  • See the Report column reference section below for more information on the data displayed in this table.

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Report column reference

Column

Description

Partner

The partner whose performance data is displayed in that row.

Group

The partner group(s) to which the partner belongs, if any.

Participate Participate Revenue

The number of conversions the partner was involved in or the amount of revenue the partner helped drive.

Incremental %

This percentage is calculated as the total credit assigned to the partner by the incrementality model divided by the total number of times the partner participated in a conversion.

CPA (Cost per action)

This is calculated as the total action cost divided by the number of credited actions.

Adjusted CPA

This is calculated as the total action cost divided by the number of incremental actions.

ROAS (Return on ad spend)

This is calculated as the credited revenue driven by the winner crediting model divided by the total action cost.

Adjusted ROAS

This is calculated as the incremental revenue calculated by the incrementality model divided by the total action cost.

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