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Behavior Report

The Behavior report offers aggregate customer-level data based on an Insights Level, like your partners, by ad, and more.

This report is useful for analyzing the conversion behavior of your customers. It can help identify which of your partners, ads, deals, etc. are the most successful and lead to the quickest conversions.

Run the behavior report

This feature is only available with the Optimize add-on. Click here to get the add-on!
  1. From the left navigation bar, select optimize-icon__v4346847.svg [Optimize].

  2. In the left navigation menu, select Audience → Behavior.

  3. Use the filters towards the top to customize the report.

    • Refer to the Filter reference below for help with these.

  4. Select search-solid.svg [Search] to run the report. Refer to the report data section for help with understanding the report data.

Filter reference

Date range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to run the report multiple times with different date ranges.

Data older than 2 years may be periodically archived.

Event Type

Select the event type(s) for which you want to view data, or select All to view data for all your event types.

Insights Level

This sets the level that you want to track behavior data on:

  • Ad — Select this option to compare behavior data across all of your ads tracked by impact.com.

  • Channel — Select this option to compare behavior data across all of your channels tracked by impact.com.

  • Customer Status — If you're tracking customer status (e.g., New, Existing, etc.), you can view behavior data across different statuses.

  • Deal — Select this option to compare behavior data across all of your deals tracked by impact.com.

  • Partner — Select this option compare behavior data across all of your partners on impact.com. This is the default option for this report.

  • Partner Groups — If you're using partner groups, select this option to compare behavior data across all of your partner groups.

Interaction Type

This sets the type of interactions you want to see behavior data for:

  • Closer — Select this option to see behavior data on the insights level that closed an action (i.e., last click).

  • Influencer — Select this option to see behavior data on the selected insight level when an influencer was part of the action lifecycle.

  • Introducer — Select this option to see behavior data on the selected insight level that introduced the ad to the user (i.e., first click).

  • Participant — Select this option to see behavior data on the selected insight level when it was a participant in the action lifecycle (i.e., it didn't introduce or close).

  • Solo — Select this option to see behavior data on the selected insight level when it was the only driver in the full action lifecycle.

Participated

Use this dropdown to select specific partners to see if they participated in the action lifecycle based on the insights level & interaction type you've selected.

Report data

Insights Level

Displays the name of the insights level you selected before running the report.

Customers

Displays the number of customers that this insights level has driven within the selected date range.

AOV

Displays the associated Average Order Value for this insights level.

Avg Path Time

Displays the calculated average path time in days that a customer takes until conversion.

Same Day

Displays the calculated percentage of customers that convert within the same day (24 hours) for this insights level.

Avg Steps

Displays the calculated average amount of steps (i.e., the average number of clicks) a customer takes on the conversion path for this insights level.

Avg Partners

Displays the average number of partners included in the conversion path for this insights level.

Avg Channels

Displays the calculated average number of channels included in the conversion path for this insights level.

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