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Configure Data Post Conversions for Your Program

The Data Post ad type is when a partner hosts a lead production form on their end, to collect potential customer information, then posts, or sends, the lead to you. Should you have an API that the partners are posting to in real-time, impact.com can intercept the response(s) to trigger an action. This is an advanced feature that enables you to track and reward partners for valid data submissions to your system.

Tip

The Data Post event type does not have a validation process like the other event types.

Create a Data Post Conversion event type

Before you can start tracking and rewarding partners for Data Post submissions, reach out to your CSM (or contact support) to get your Data Post event type set up.

Note

This event type is generally used to send lead data the partner has already collected. It is not to be confused with a Host and Post form that posts directly from the partner's site to yours.

Data Post information

Once a Data Post event type is set up, from the left navigation menu, you can navigate to the Content → Data Posts section to view it. In this section, you can send the Data Post to your partners and view other relevant information such as the Ad ID, Status, and Ad Name.

Performance

When selecting the [Graph] in the Performance column, impact.com will redirect you to a page containing information relating to the performance of that particular data post. On this page, you will have access to further information, performance by media, and performance by day metrics.

Send To Media

In the Actions column is an option to Send To Media. To send your Data Post event type to a partner, find the data post you want to send and then follow these steps:

  1. Select Send To Media under the Actions column.

  2. Fill out the form that loads.

    • See the Send To Partners table below for more information on the fields available.

  3. Select Send Ad.

Send to partners

Field

Description

Comments

Optionally, you can send comments or instructions to your partners in English or in multiple languages regarding this ad.

Make use of the [Toggle] Support Multi-Language to add different language variations.

Media Partner

Select one of the following options:

  • Single Media Partner – Search and select the partner to which you want to send the data post Ad Code. Optionally, enter a non-default Email Address for the partner.

  • Multiple Media Partners – Search and select multiple partners to which you want to send the data post Ad Code.

  • All Media Partners – Send the data post Ad Code to all partners on your contact list

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