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Sub ID & Shared ID Parameters FAQs

Which links can I add Sub IDs and Shared IDs to?

All impact.com tracking links support Sub IDs and a Shared ID—including vanity links. Learn more about vanity links.

Are there character limits for Sub IDs and Shared IDs?

Yes, refer to the table below:

Parameter

Type

Limit

SubId1

Alphanumeric

255 Characters

SubId2

Alphanumeric

255 Characters

SubId3

Alphanumeric

255 Characters

SharedId

String

255 Characters

What are some common use cases for Sub IDs and Shared IDs?
  • Asset placements: Optimize asset placement by populating Sub ID values based on the location or type of asset.

  • Sub-affiliate networks: Track activity at the sub-affiliate level by populating PartnerId in the Sub ID or Shared ID field.

  • Cash-back and Loyalty programs: Attribute conversions to specific partners within cash-back and loyalty programs by populating MemberId in the Sub ID or Shared ID field. Learn how to add dynamic variables to tracking links.

How do I pass a value to a brand without impact.com tracking or reporting it?

These are considered "pass-through values" or "p." parameters, which can be added before any name={value} pair and instructs impact.com not to store the value. You would need to ask the brand to set up the metadata so that the "p." parameters will be auto-appended on all brand links.

For example, if you needed to pass a customerId, you could append &p.customerId=abc123 to any tracking link and it would be translated to the brand's landing page without impact.com collecting the value.

Example Scenario


Scenario: ACME Inc. has a promo code or offer. They would like to have the discount applied automatically on their website when a user clicks through a tracking link (i.e. without the need to manually enter a code). They also want to allow partners to deep-link to any part of their site.


Solution: ACME Inc. can configure their website to automatically apply the discount if the landing page URL contains a query string parameter offer=10off.

The brand can then configure a pass-through value.

Now the partner will be able to use the ad to deep-link to any page, and the resulting landing pages will always have offer=10off appended.

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