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Configure Shopify Product Gifting for your Creator Campaign

Product Gifting is a method of creator compensation that you can use to reward your creators for completing campaign tasks. allows you to integrate your creator program with your Shopify store, specify products that you'd like your creators to choose from, and restrict gift selection by product price or quantity.


  • Your account must have Product Gifting enabled.

    • Reach out to your CSM or support to enable product gifting for your account.

  • You must have at least 1 Creator campaign on with Product Gifting selected as a Compensation method.

  • You must have a Shopify product catalog.

    • Each product must include at least 2 variants, e.g., XL & XXL.

    • Products and their variants must be priced.

    • Products and their variants must not be out of stock.

    • Products must have images.

    • See Shopify's help article on managing Products external-link-alt-solid.svg.

  • Your account must be connected to your Shopify account for product gifting.

Configure product gifting settings

Once you've connected your Creator program with your Shopify store, you can create a new campaign with customized product gifting settings:

  1. From the left navigation bar, select engage-icon__v69b8313.svg [Engage] → Campaign Manager → Creator.

  2. In the upper-right corner of the screen, select Create Campaign.

  3. Complete the Campaign Overview section.

  4. Under Eligibility and Compensation, complete the fields and select square-regular.svg [Unchecked box] Product Gifting under Compensation.

    • Input the number of free products available and any high-level Product details.

  5. Complete the Content Rights section, using Create a Creator Campaign as a guide, and proceed to Brief.

  6. In the Tasks field, select Select Platform angle-down-solid.svg [Drop-down menu]Product Gifting.

  7. Select Add Products to choose products that you want included.

    1. Select a product catalog using the angle-down-solid.svg [Drop-down menu].

    2. Select individual products using the square-regular.svg [Check boxes].

    3. Optionally, search for products by title or SKU using the search-solid.svg [Search box].

    4. Select Add {number of} products.

  8. Select restrictions for creators when selecting gifts:

    • Price Limit - select this option to restrict available gifts within a price threshold.

      • This is a cumulative limit, so a limit set at $200 would allow creators to select e.g. 1 $200 product or 4 $50 products.

    • Number of Products - select this option to restrict the number of products that may be selected.

    • No Limitation - select this option to indicate no limits.

  9. Optionally, select square-regular.svg [Unchecked box] Require approval for selection to have more control over which products can be selected by your creators.

  10. Complete the remaining steps of the checklist using Create a Creator Campaign as a guide.

    • If you choose to select square-regular.svg [Unchecked box] Allow creators to negotiate tasks, note that this will not apply to product gifting tasks which are always non-negotiable.

  11. Complete the Tracking and Review steps of the campaign builder and select Publish campaign.


I don't use Shopify, are any other eCommerce platforms supported?

No, only supports Shopify at this time.

How do I handle creator shipping issues or returns?

Creator complaints such as shipment issues and product returns should be handled on a case-by-case basis. As the logistics are managed on the Shopify platform and has no in-platform functionality to manage disputes, recommends that you use the Messaging feature to work directly with the creator to resolve issues.

Can I see product costs in reporting?

Yes. Each product gifting order is tracked for your program as a Gift event type and will display in reporting as non-revenue generating Actions.

Can I combine product gifting with other forms of compensation?

Yes, you can configure your creator campaign with product gifting set up alongside flat fee or CPA compensation. Alternatively, you can also configure product gifting as the sole form of creator compensation.

Can I track inventory of products available for gifting?

No, not at this time.

Do I need to implement an eCommerce integration for product gifting?

No, but brands using the product gifting compensation type without an eCommerce integration will have to manually update their order fulfillment statuses.

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