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Performance by New Partner Report

The Performance by New Partner report shows you a wide range of tracking data broken down by your recently joined partners. This report will give you insight into your partners' initial performance metrics. KPIs, like actions, clicks, and more, can all be found here.

Warning: You must select a value for Earliest Month Joined and Earliest Year Joined before you can proceed to view performance data.

Manage the report

  1. From the left navigation bar, select Reports → More Reports.

  2. Under More Reports, select Performance as the filter next to the search bar.

  3. Select Performance by New Partner.

    Screenshot_2023-11-30_at_11_48_00.png
  4. Below Performance by New Partner, you can filter for the data you want to view. Select search-solid.svg [Search] when you have the filters in place that you want.

    • View the Filter reference below for more information.

    • You can use the icons at the top-right of the page to icon-pinLeft.svg pin, icon-email__vdf9ae08.svg schedule, icon-download.svg download (in PDF, Excel, or CSV format).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

  1. Select the angle-down-solid.svg [Drop-down menu] in the upper-right corner, then, choose a specific metric.

  2. Alternate between the line, bar, and treemap views by selecting the view icon.

    Screenshot_2023-11-30_at_11_48_00.png
Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting square-regular.svg [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Filter by data source.

Earliest Month Joined [Required]

Select the starting month and year that a partner joined your program for which the report will identify the partner as new. Any partners who joined your program after this selected date will also be considered as new.

Earliest Year Joined [Required]

Select the starting month and year that a partner joined your program for which the report will identify the partner as new. Any partners who joined your program after this selected date will also be considered as new.

Group

Filter data by partner groups.

Partner

Select for which partners you want to view performance data.

Event Type

Select the event type for which you want to view data, such as an online conversion or lead.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select search-solid.svg [Search].

Data points explained
  • Channel: The source of this performance data.

  • Company URL: The URL of a partner, if one exists.

  • Partner ID: A unique partner identifier, assigned by impact.com.

  • Sale Metrics: This includes your Sale CR (Sale conversion rate—the number of sales divided by the number of clicks), Sale EPA (Earnings per sale action—Sale earnings divided by the number of sale actions), and Sale EPC (Earnings per unique click—Sale earnings divided by the number of unique clicks) metrics.

  • Lead Metrics: This includes your Lead CR (Lead conversion rate—the number of leads divided by the number of clicks), Lead EPA (Earnings per lead action—Earnings associated with lead actions divided by the number of lead actions), and Lead EPC (Earnings per unique click—Earnings associated with lead actions divided by the number of unique clicks).

  • Call Metrics: This includes the Calls (The number of tracked calls), Converted Calls (The number of call actions—pay-per-ring, pay-per-duration, and pay-per-call conversions, excluding reversed actions), and Call Earnings (Earnings associated with converted call actions) metrics.

  • Mobile Install Metrics: This includes the number of mobile install actions and the earnings associated with those actions.

  • Other Mobile Action Metrics: This includes the number of mobile-related (non-install) actions and the earnings associated with those actions.

  • Reversals: This metric shows the number of reversals per program in the chosen period.

  • Client Cost: This includes Client Cost charged by an Agency plus Total Cost.

Report data column reference

Column

Description

Date Joined

The date on which the partner has joined.

Partner

The name of the partner to which the performance data belongs.

Select the partner name to view a dashboard of their performance.

Impressions

The number of audience members that viewed content.

Clicks

The total number of link clicks that took the partners' audience to your landing page.

Select the number of clicks to view a breakdown of the click data.

Actions

The total number of conversions (sales, app installs, etc.) tracked for a particular contract. This number excludes any reversed conversions.

Select the number of actions to view an action listing for these filtered actions.

Revenue

This is the total amount of sales partners have generated for you from conversions for a particular partner.

Action Cost

The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.

Click Cost

The aggregated value of the amount due to partners for driving clicks.

Other Costs

Additional costs associated with performance bonuses, make-good payments, and placement fees.

Select the currency amount to see a breakdown of other costs for the partner over the selected period.

Total Cost

The total amount paid out for this contract over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.

CPC

The Cost Per Click. The total cost divided by the total number of clicks.

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