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New vs. Return Customer Report

The New vs. Return Customer report will show you partner performance data aggregated by customer status (e.g., Returning). You can use this report to view what kind of traffic specific partners are most commonly driving.

For impact.com to tell you which customers are new, returning, or re-engaging with you, you will need to pass the CustomerStatus parameter to impact.com. Keep in mind that you do not need to have custom code mapping set up to be passing the necessary parameter. To view the CustomerStatus code mapping for a specific program, refer to the following steps:

  1. From the left navigation bar, select [Settings] → Settings.

  2. On the right, under Tracking, select Event Types.

  3. Find the event type you want to view code mapping for, then, under Actions, select [Drop-down menu]→ View/Edit.

  4. Select Show advanced settings.

  5. Next to Customer Status Mapping, select [Edit].

  6. View your Customer Status Mapping codes, then select Cancel.

Note

Do not change your Customer Status Mapping. Doing so may break your integration. If you want to change your Customer Status Mapping codes, reach out to your CSM (or contact support).

Manage the report

You can schedule or save any reports you create here by using the buttons in the top-right corner of the screen.

  1. From the left navigation bar, select Reports → More Reports.

  2. In the Name field, enter "New vs. Return Customer," then select [Search].

  3. Under the filters, in the Name column, select New vs. Return Customer.

  4. Select the filters you want to use, then select [Search].

    • View the Filter reference for more information on the filters.

  5. Under the filters, view the report.

    • See the Table reference for more information on the table columns.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

Partner

Select for which partner(s) you want to see data.

Customer Status New

Enter the new CustomerStatus codes, separated by commas, that you want to view data for.

View the instructions to learn where find your CustomerStatus codes.

Customer Status Return

Enter the return CustomerStatus codes, separated by commas, that you want to view data for. You are not required to add a value for all listed types (Return, Existing, Repeat), but any values you do add in this filter must be for those types.

View the instructions to learn where find your CustomerStatus codes.

Customer Status Re-Engaged

Enter the re-engaged CustomerStatus codes, separated by commas, that you want to view data for.

View the instructions to learn where find your CustomerStatus codes.

Action Type

Select for which action type you want to view data.

Event Type

Choose which event type you want to view data for.

Country

Pick for which customer country you want to view data.

Show

Add data from a selection of choices. These data points will get added to the table report after you select [Search].

Table reference

Table Column

Description

Partner

The name of the partner that drove data for a particular row.

New Actions

The number of new actions driven in the date range.

Return Actions

The number of return actions driven in the date range.

Re-Engaged Actions

The number of re-engaged actions driven in a date range.

New Action Cost

How much driving the new actions costs.

Return Action Cost

How much driving the return actions costs.

Re-Engaged Action Cost

How much driving the re-engaged actions costs.

New Revenue

The amount of money brought in by new actions.

Return Revenue

The amount of money brought in by return actions.

Re-Engaged Revenue

The amount of money brought in by re-engaged actions.

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