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Create a Video Ad Hosted by a Third Party

Published on: Thu, 9 Mar, 2023 at 12:07 AM | Updated on: Tue, 10 Dec, 2024 at 10:59 PM

When creating a video ad, you can choose to have the ad display content not stored by impact.com. When partners serve an ad hosted by a third party, the ad will retrieve its content from the URL you provided when creating an image ad or display the iFrame from the HTML code you entered when creating a video ad.

Managing Ads: Learn how to manage ads if you need to adjust the details of your ad, expire it, or limit partner access to it.

From the left navigation bar, select [Engage] → Content → Ads.
In the top-right corner, select Create Ad [Drop-down menu] → Video.
Enter the Name of the ad.
In the Video section, select Choose file.
- Both MP4 and OGG video formats are supported. OGG video format might not be supported by all browsers. The maximum file size is 200 MB. Ensure the file ends with the appropriate extension.
In the 'Click To Play' Image section, select Choose file.
- 'Click to Play' Image displays before the video is played. Ensure the file ends with the appropriate extension.
Under Ad Unit Size, select [Drop-down menu] and choose the appropriate display size.

Next to How will this Ad be served?, select [Radio button] [Radio button] By a Third Party Ad Served?.

Supply the iFrame HTML code for the video ad.

Ensure you add any click URL tokens to the source URL (as query string parameters) that you need for your tracking integration. As an example, here's how to format the {timestamp} token: timestamp={timestamp}

URL Tokens

Token	Description
{click_url_encoded}	An encoded version of the click event's referring domain.
{click_url}	An unencoded version of the click event's referring domain.
{timestamp}	A timestamp for the date and time the click event occurred.
{irpid}	The impact.com-generated Partner Id for the partner that drove the click event.
{ircid}	The impact.com-generated Click Id for the click event.
{iradid}	The impact.com-generated Ad Id for the video ad. This can also be found on the Manage Ads screen.
{randint}	A random integer assigned to the click event.
{rulename}	The name of the matched redirect rule (if applicable).

Enter a Description of the video ad.
Enter the Landing Page to which the ad should redirect.
- You can set a custom landing page by selecting Custom from the [Drop-down menu]. Custom landing pages can be viewed on mobile device browsers.
- If your ad will be hosted on a mobile app, [Toggle on] Mobile Fallback to ensure that users on mobile devices will be redirected to the app install interstitial if required.
[Toggle on] Add metadata to this ad.
- From the [Drop-down menu], select the field and enter the value of the query parameters you want to pass.
  - You can add more parameters by selecting [Add Item].
  - Metadata added to your ads will be appended to the end of the ad's tracking links.
  - If you select the Custom parameter you can set both the parameter name and value.
    Note: You can use the dynamic tokens {iradid} and {irpid} as values for any of the metadata query parameters available, including Custom.
From the [Drop-down menu] select the Deal you want to apply to the ad.
- Optionally, select Add new deal to add a new deal to this ad.
Add Labels to the ad so your partners can more easily find them.
[Toggle on] Available Dates to set start and end date for this ad.
[Toggle on] Restrict Partner Access to set which partners can use this ad. Search for the partners you want this ad to be usable for from the Search partners field.
Adding Promotional Themes can help you organize ads by what time of the year the ad is for, and partners can also find these ads more conveniently for their marketing efforts.
- [Toggle on] Seasonal and select what a seasonal theme you want add from the [Drop-down menu].
- [Toggle on] Top Seller to select the offer as Offer is a top selling item.
Optionally, select Advance Settings to expand and configure settings.
Advanced Settings
Select in which Language you want to serve this ad from the [Drop-down menu].
[Toggle on] Tracking Code if you want to limit partners to only having iFrame tracking codes for this ad.
[Toggle on] Deep Linking if you want to give partners the ability to deep-link to specific web pages with this ad.
[Toggle on] Telephone Number to accept requests for a custom version of this ad, which will include a unique telephone number.
[Toggle on] Promo Codes if you want to accept requests for a custom version of this ad that utilizes a promo code.
For Customization Charge you can charge partners a fee for you to create a custom version of this ad for them. If you want to do this, enter the charge here.
Select [Unchecked box] Setup a third-party impression pixel for this ad if you want to record how users interact with your ad.
Select Save If you want partners to begin using the ad as soon as you finish creating it.
- Optional, select [Unchecked box] and Save as a draft.
- Optionally, select the [Drop-down menu] if you want to Save and create another or Save and create another with same settings.

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