The Leapfrogging Detail Report is a drill-through report from the Leapfrogging Summary Report. It offers insights into which partners are winning the most, and which partners are leapfrogged the most, along with associated action and payout data.
Access the report
This feature is only available with the Optimize add-on. Click here to get the add-on!Select the number of Actions Won or Actions Lost in the Leapfrogging Summary Report.
Your chosen filters will persist from the Leapfrogging Summary Report.
Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.See the Report column reference below for more information on the data displayed in the report.
Column
Description
Winning Partner
If you selected the number of Actions Lost, your chosen partner will be the Leapfrogged Partner and you should check to see which partners leapfrogged them.
If you selected the number of Actions Won, your chosen partner will be the Winning Partner and you should check to see which partners they leapfrogged.
Leapfrogged Partner
If you selected the number of Actions Lost, your chosen partner will be the Leapfrogged Partner and you should check to see which partners leapfrogged them.
If you selected the number of Actions Won, your chosen partner will be the Winning Partner and you should check to see which partners they leapfrogged.
Actions Won
The total number of leapfrogged actions the winning partner won from this specific partner within your chosen date range.
Select the number of Actions Won to drill down to the Leapfrogging Conversion Detail Report.
Actions Lost
The total number of actions the partner lost due to being leapfrogged by another partner within your chosen date range.
Select the number of Actions Lost to drill down to the Leapfrogging Conversion Detail Report.
Payout Won
The total payout the partner generated during your chosen date period by leapfrogging this specific partner.
Payout Lost
The total payout the partner lost during your chosen date period from being leapfrogged by this specific partner.
Average Last Click to Conversion Latency
The average time between the last click and conversion.