When using the "Last Click” crediting policy for attributing conversions to partners, it is possible for a partner to “hijack” another partner’s conversion during the last stage of the customer’s conversion path. This is often referred to as one partner leapfrogging another to win credit for a conversion, causing the partner that played a key role in the conversion to lose out on the associated commission.
The Leapfrogging Summary Report allows you to see the final partner interactions in a conversion path within a specified time window. The insights provided by this report can help you make more informed decisions when tuning your program's crediting rules and commission structure.
Access the report
This feature is only available with the Optimize add-on. Click here to get the add-on!From the left navigation bar, select
[Optimize] → Payout → Leapfrogging.Adjust the filters to suit your needs and select
[Search].See the Filter reference below for more information on the filters available.
Add or remove columns from the report table using the
[Columns] icon at the top-right of the report.See the Report column reference below for more information on the data displayed in the report.
Filter | Description |
|---|---|
Date range | Filter for a specific date range of data.
|
Event Type | Select the event types for which you want to view leapfrogging data. |
Partner | Select a partner for which you want to view leapfrogging data. |
Time between last click (winner) and second to last click (Hours) | Select the window size, in minutes, between the winning last click and the second to last click. |
Group | Select a partner group for which you want to view leapfrogging data. |
Column | Description |
|---|---|
Partner | The name of the partner. |
Actions Won | The total number of actions the partner won by leapfrogging others within your chosen date range.
|
Actions Lost | The total number of actions the partner lost due to being leapfrogged by another partner within your chosen date range.
|
Net Leapfrogged Actions | The number of actions won minus actions lost due to leapfrogging.
|
Payout Won | The total payout the partner generated during your chosen date period by leapfrogging other partners. |
Payout Lost | The total payout the partner lost during your chosen date period from being leapfrogged by other partners. |
Net Leapfrogged Payout | The amount of payout generated minus the amount of payout lost due to leapfrogging during the chosen time period. |