Using Data Lab, you can present your data in 13 different visualizations. Some visualizations require both Dimensions and Measures, while some only require Measures.
Visualization | Description |
|---|---|
Data Table | The Data Table will fill with the given Dimensions and Measures you select from the right toolbar. Dimensions will fill the rows, and Measures will fill the columns. Filters can be applied to the entire table. This is the only visualization that can display action-level Dimensions. If you include action-level data in your table, some fields will become unavailable to use in the same table. Unavailable Dimensions will be grayed out in the right toolbar.  |
Line | The Line Chart will use Dimensions to fill data points on the x-axis and Measures (called series when populating data in the right toolbar) to fill points on the y-axis. Multiple lines can exist if you have multiple Dimensions or multiple Measures. Filters will be applied to the entire chart.  |
Area | The Area Chart will use Dimensions to fill data points on the x-axis and Measures to fill points on the y-axis. Multiple areas can exist if you have multiple Measures. Filters can be applied to the entire chart.  |
Treemap | The Treemap will use Dimensions to differentiate the groups that will appear in the visualization and Measures to determine the groups' values (sizes) relative to each other. Filters can be applied to the entire chart.  |
Vertical Bar | The Vertical Bar Chart will use Dimensions to fill data points on the x-axis and Measures to fill points on the y-axis. Multiple bars can exist if you have multiple Dimensions. Filters can be applied to the entire chart.  |
Vertical Stack | The Stacked Bar Chart will use Dimensions to fill data points on the x-axis and Measures to fill points on the y-axis. Bars will stack according to the Measures you select. Filters can be applied to the entire chart.  |
Horizontal Bar | The Horizontal Bar Chart will use Dimensions to fill data points on the y-axis and Measures to fill points on the x-axis. Multiple bars can exist if you have multiple Dimensions. Filters can be applied to the entire chart.  |
Horizontal Stack | The Horizontal Stack Chart will use Dimensions to fill data points on the y-axis and Measures to fill points on the x-axis. Bars stack according to the Measures you select. Filters can be applied to the entire chart.  |
Combo | The Combo Chart allows you to compare multiple Measures for 1 Dimension, displayed as a line graph overlying a vertical bar graph, with 2 y-axes. For example, you can use this visualization to see the average order value, item price, and revenue per ad type.  |
Funnel | The Funnel shows where the majority of your value (represented by a Measure) comes from, separated by groups (represented by a Dimension). For example, you can use this visualization to see which partners bring you the most revenue or which event type is driving the most actions.  |
Donut | The Donut shows where the majority of your value (represented by a Measure) comes from, separated by grouping (represented by a Dimension). Use this chart to see how big a portion of the total value a specific group (or Dimension) is driving.  |
Goals | The Goals Chart will present a gauge of a Measure's progress towards a number goal you provide. Only one Measure can be selected, and a filter can be applied to this visualization.  |
Number | The Number Chart will present the data point of one Measure. A filter can be applied to this number.  |