Warning: Before modifying advanced settings discussed in this article, contact support or reach out to your CSM.
From the left navigation menu, select [Menu] → Settings.
In the Program column, find Tracking, and select Gateway.
Select Show Advanced Settings [Drop-down menu] at the bottom of the form.
Select [Edit] to the right of the Third Party Gateway URL field.
[Toggle on] the Send all traffic through a third-party gateway URL section for further details as seen below.
If you want to route traffic through a third-party URL, you can configure the URL, along with any query string parameters you want attached.
If you use a third-party tracking system, you can use this feature to record click data in that system.
Parameter
Description
{gwlurl}
Your gateway landing page URL to which all visitors will be redirected populated by the
{gwlurl}
token to ensure accurate tracking.{clickid}
The unique click ID assigned to the click event.
{iradid}
The referring ad ID.
{ircid}
The referring program ID.
{irpid}
The referring Partner ID.
{iradname}
The referring ad name.
{iradtype}
The referring ad type.
{iradsize}
The referring ad size (width x height).
{prodsku}
The SKU for the product in the referring ad.
{irmpname}
The referring partner name.
{irmptype}
The referring media type.
{sharedid}
The ID provided by the referring partner.
{irmpgroupname}
The partner group name(s).
{mp_value1}
The Custom Partner Value 1 for the referring partner.
{mp_value2}
The Custom Partner Value 2 for the referring partner.
{mp_value3}
The Custom Partner Value 3 for the referring partner.
{timestamp}
A UNIX timestamp.
{randint}
A random integer between 0 and 10,000,000 (excluding 10,000,000).
{CUSTOM}
This allows you to capture values that were passed in the tracking link. For instance, if you sent
http://trackinglink.com?myvar=1
, then you could add{myvar}
to use that in the tracking template.
From the left navigation menu, select [Menu] → Settings.
In the Program column, find Tracking, and select Gateway.
Select Show Advanced Settings at the bottom of the form.
Select [Edit] to the right of the Click Tracking Settings.
[Toggle on] the Customize click tracking settings section for further details as seen below.
Modify the duration of the click tracking window.
The default is the IAB standard 30-minute rolling window, meaning each new click (associated with the same
ClickId
) will keep the click tracking session active.