Help Center

| Submit or View Help Requests | Developer Docs |
|

View desktop instructions
View mobile app instructions
DOM: Intro & Implementation

Introduction

Forensiq is a verification platform that provides solutions for Digital, Performance, and CPI (Cost Per Installation) Advertising clients. This description of methodology focuses on the Digital Advertising metrics for Invalid Traffic (IVT) and Viewability. Forensiq works across billions of bid requests, impressions, clicks, and conversions every day, increasing transparency and keeping the digital advertising ecosystem safe from botnets, data center traffic, hijacked devices, malicious ad injectors, and more.

Implementation

The Forensiq measurement service is implemented via a browser-side tag, which can be used to measure impressions for IVT and Viewability. Additionally, Forensiq offers aggregate and historical metrics through a server-side call using the Prebid API, which are not in scope for this methodology.

The tag is used to capture viewability information and the digital forensics of the site visitors, register a request of a specified type (display, click, action), and to record source information passed by the customer into the available variables.

>Measurement of the following request types is based on the rt parameter specified in the tag:

Javascript Request Type

Event

Tag Placement

display

Display ad impression

In the ad container or on the top level of a website with the ad container ID specified

click

Landing page visit or click event

Landing page or redirect page

action

Conversion or sale

Confirmation page

Measurement of the following ad formats are provided by the tag (passed in the fmt parameter)

Format

Description

banner

Any image or canvas ad content

richmedia

Any rich media ad

video

Any HTML5 video ad

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.