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Attention Analytics

The Attention Analytics report measures the viewability of impressions—including whether ads were actually human viewable and any hidden risks.

Filters

Date Range

Select the date range of the data you wish to see. The default is a 14 day range.

Group By

Select how to group the report results from Source, App ID, Campaign, Date, Domain, None, or Sub Source.

Exclude Source

Use this textbox to filter the results so that fully-matching or partially-matching sources will be excluded.

Source

Use this textbox to filter the results so that only fully-matching or partially-matching sources will appear.

Domain

Use this textbox to filter the results so that only fully-matching or partially-matching domains will appear.

Campaign

Use this textbox to filter the results so that only fully-matching or partially-matching campaigns will appear.

Sub Source

Use this textbox to filter the results so that fully-matching or partially-matching sub-sources will appear.

Impression Risk % >=

Enter the threshold of impression risk percentage to appear in the report—only impressions less than or equal to this value will appear.

Impression High Risk % >=

Enter the threshold of impression high risk percentage to appear in the report—only impressions deemed a high risk with less than or equal to this value will appear.

Impressions

Enter the threshold of impressions to appear in the report.

Show

Choose which metrics to show on the report from the list.

Trend graph

For reports with a trend graph view, select [Graphs] to switch between a line graph, bar graph, or square pie chart. Select the icon within the trend graph to change the graph metric—impressions, viewability measured, human viewable, and viewable.

Report data

The report data table will show the source of the impressions, number of impressions, and then viewability and risk percentages for that source. the top line of the report shows the total number of impressions and aggregate percentages across all sources.

To view or hide columns in the report use the [Customize] found in the upper right corner of the table. You can also click and drag individual columns left or right to make them wider or narrower.

Export report

Select this option to email the report (or send via FTP) to someone in .CSV, PDF, or Excel format.

Select this option to download the report in .CSV, PDF, or Excel format.

Select this option to retrieve this report via impact.com API.

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