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Invalid Traffic Archive

The Invalid Traffic Archive report collects all archived traffic since your account has transitioned over to the new UI (which for most accounts is mid-February 2019). All traffic before January 2019 will appear here.

Filters and other features are identical to the Invalid Traffic New report.

Export report

Select this option to email the report (or send via FTP) to someone in .CSV, PDF, or Excel format.

Select this option to download the report in .CSV, PDF, or Excel format.

Select this option to retrieve this report via impact.com's API.

Filter descriptions

Date Range

Select the date range of the data you wish to see. The default is a 14-day range.

Group By

Select how to group the report results from Source, App ID, Campaign, Date, Domain, None, or Sub Source.

Drilldown

Use the drill-down filter to sort by specific details such as Browser, Browser Version, Connection, Country, Device Year, ISP, Marketing Name, None, OS Family, and OS Name.

Ad Format

Select which ad formats to report on: Display, Video,  Other (e.g., rich media ads), N/A (no format specified). The default is All.

Request Type

Select which request types to report on: Action, Click, Display, or NA.

Traffic Type

Sort by different traffic type: Desktop, In-App, Mobile Web, or Other.

Tracked Ads >=

Enter a threshold for the number of tracked ads that will appear in the report.

Tracked Ad Risk %

Enter a threshold of the tracked ad risk percentage that will appear in the report.

Impressions >=

Enter a threshold of impressions that will appear in the report.

Clicks

Enter a threshold of clicks that will appear in the report.

Click Risk %

Enter a threshold of the click risk percentage that will appear in the report.

Conversions >=

Enter a threshold of conversions that will appear in the report.

Conversions Risk % >=

Enter a threshold of the conversion risk percentage that will appear in the report.

Exclude Source

Use this textbox to filter the results so that fully-matching or partially-matching sources will be excluded.

Source

Use this textbox to filter the results so that only fully-matching or partially-matching sources will appear.

Sub Source

Use this textbox to filter the results so that fully-matching or partially-matching sub-sources will appear.

Campaign

Use this textbox to filter the results so that only fully-matching or partially-matching campaigns will appear.

Domain

Use this textbox to filter the results so that only fully-matching or partially-matching domains will appear.

App

Use this textbox to filter the results so that only fully-matching or partially-matching apps will appear.

Country

If you want to only view traffic from a certain country, specify it here.

Show

Choose which metrics to show on the report from the list.

Trend graph

For reports with a trend graph view, select [Graph] to switch between a line graph, bar graph, or square pie chart. Select the icon within the trend graph to change the graph metric—clicks, actions, impressions, and more.

Report data

The report data table shows relevant data based on the different filters selected and applied to the report. To view or hide columns in the report use the [Customize] found in the upper right corner of the table. You can also click and drag individual columns left or right to make them wider or narrower.

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