Labels are a tool to help you organize your ads into categories such as size, promotions, offer dates, keywords, or any other category that may be relevant to you or your partners. Multiple labels can be created and added to ads.
From the left navigation menu, select
![[Engage]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d0da6a759d66830ceb05e654496a4338.svg)
[Engage] → Content → Ads.On the main ads screen, find the ad to which you want to create a label for and select Update.
On the ad's detail screen, find Labels and start typing in the field to search for existing labels or select (create “your_label”) to create a new label.
Multiple labels can be added at a time by separating the labels with a comma.
Labels will automatically save once you've added them.
You can select more than one ad when making changes to ad labels.
On the main ads screen, hover over the ad for which you want to remove / add a label, then select the
![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
[Checkbox].Select the
![[Tag]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d7cb813f7e62df4d6d512e5dc6698b34.svg)
[Label] drop-down menu.To remove or to add labels, select the
[Unchecked box] next to the existing label you want to add.Deselect the
![[Checked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-aee23966cd91ec2a9f9985361c43ab1a.svg)
[Checked box] to remove that label from all selected ads.To add a new label, type the label's name in the text box and select Add new label.
Select Apply when you're done.
On the main ads screen, hover over the ad for which you want to edit a label, then select the
[Checkbox].Select the
[Label] drop-down menu.To edit the labels of ads, select Manage next to Labels on the drop-down menu.
Select
![[Edit]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-e61063d693316495c46ce944a80f6e34.svg)
[Edit] next to the label you want to edit.
Edit the label and then select
![[Checked circle]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-c0035f0a3225b3662a3351a8783f01d5.svg)
[Confirm].
Select Done to complete the action.
On the main ads screen, hover over the ad for which you want to delete a label, then select the
[Checkbox].Select the
[Label] drop-down menu.To permanently delete a label, select Manage next to Labels on the drop-down menu.
Select
![[Exit]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-0a4b0983d66785f56e73773b275abae7.svg)
[Exit] next to the label you want to delete.
Select Done to complete the action.