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Performance by Deal Report

Published on: Mon, 11 Dec, 2023 at 4:41 AM | Updated on: Wed, 6 Mar, 2024 at 10:25 PM

The Performance by Deal report shows you a wide range of tracking data relating to deals you offer.

Manage the report

From the left navigation bar, select Reports → More Reports.
Under More Reports, select Performance as the filter next to the search bar.
Select Performance by Deal.
Below Performance by Deal, you can filter for the data you want to view. Select [Search] when you have the filters in place that you want.
- View the Filter reference table below for more information.
- You can use the icons at the top-right of the page to pin, schedule, download (in PDF, Excel, or CSV format), or export the report (via API).

Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

Select the [Drop-down menu] in the upper-right corner, then, choose a specific metric.
Alternate between the line, bar, and treemap views by selecting the view icon.

Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

Refer to the Report data column reference below for more information on the columns found in the data table.
Add or remove columns from the report table using the [Columns] icon at the top-right of the report.

Filter reference

Filter

Description

Date Range

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

Network

Filter by data source.

Partner

Select for which partners you want to view performance data.

Deal Scope

Select how broadly this deal applies to your store.

Deal Status

Filter by deals that are Active, Expired, or Pending.

Group

Filter data by partner groups.

Currency

Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.

Show

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select [Search].

Data points explained

Data point	Description
Payable Clicks	The number of unique clicks tracked.
Network	A third-party network that won actions during the period specified for this report.
Actions - Event Type	The number of conversions generated for this event type.
Action Cost - Event Type	The total cost associated with driving the conversions for this event type.
Cost per Action (CPA)	Total Cost of Actions divided by number of actions.
Cost per Action (CPA) - Event Type	Total Cost of Actions divided by number of actions by event type.
Click Through Rate	The number of Clicks divided by the total number of Impressions.
Conversion Rate	The number of actions divided by the total number of clicks across your programe.
Conversion Rate - Event Type	The number of actions divided by the total number of clicks for this event type.
Return on Ad Spend (ROAS)	This number represents Revenue divided by Total Cost.
Return on Ad Spend (ROAS) - Event Type	This number represents Revenue divided by Total Cost by event type.
Return on Investment (ROI)	This number represents Revenue divided by Total Business Cost.
Return on Investment (ROI) - Event Type	This number represents Revenue divided by Total Business Cost by event type.
Average Order Value (AOV)	The total revenue of sale actions divided by the number of sale actions.
Average Order Value (AOV) - Event Type	The total revenue of sale actions divided by the number of sale actions by event type.
Margin	This number represents Revenue minus Goods Cost.
Margin - Event Type	This number represents Revenue minus Goods Cost by event type.
Total Business Cost	The total Cost of Goods plus Total Cost.
Total Business Cost - Event Type	The total Cost of Goods plus Total Cost by event type.
Discount	The discounted amount captured at conversion.
Discount - Event Type	The discounted amount captured at conversion by event type.
Client Cost	Client Cost charged by an Agency plus Total Cost.
Discount Rate	The percentage discount calculated as Discount divided by Revenue.
Discount Rate - Event Type	The percentage discount calculated as Discount divided by Revenue by event type.
Item Count	The number of products in the basket captured at conversion.
Goods Cost	The total cost of products in the basket captured at conversion.
Goods Cost - Event Type	The total cost of products in the basket captured at conversion by event type.
Revenue - Event Type	The total revenue per by event type.
Reversed Revenue	The total revenue of Reversed Actions.
Reversed Revenue - Event Type	The total revenue of Reversed Actions by event type.
Reversed Actions	The number of conversions that have been reversed across your program.
Reversed Actions - Event Type	The number of conversions that have been reversed by event type.
Reversed Action Cost	The total Action Cost of Reversed Actions.
Reversed Action Cost - Event Type	The total Action Cost of Reversed Actions by event type.
Reversal Rate	The number of reversals divided by the number of Total Actions.
Reversal Rate - Event Type	The number of reversals divided by the number of Total Actions by event type.
Raw Impressions	The total number of times the ad was displayed on a user's screen.
Total Clicks	The total number of link clicks from the partners' audience.
Open-Ended Actions	The total number of pending actions.
Open-Ended Actions - Event Type	The total number of pending actions by event type.
Confirmed Actions	The total number of approved actions.
Confirmed Actions - Event Type	The total number of approved actions by event type.
Answered Calls	The number of tracked phone calls with a `CallStatus` of `ANSWERED`.

Report data column reference

Column	Description
Deal	The name of the offer you are making available to your partners' audience.
Deal Scope	The extent to which the deal applies to your store.
Deal Discount	The discount percentage allocated to that deal.
Network	The source of the performance data (if specified).
Partners	The number of partners involved in the performance data for this deal.
Impressions	The number of audience members that viewed content for this deal.
Clicks	The total number of link clicks from your partners' audience for this deal.
Actions	The total number of conversions (sales, app installs, etc.) tracked. This number excludes any reversed conversions for this deal.
Revenue	The total revenue of all driven actions for this deal.
Action Cost	The amount of compensation paid to partners for driving the traffic that resulted in conversions for this deal.
Click Cost	The aggregated value of the amount due to partners for driving clicks.
Calls	The number of tracked phone calls for this deal.
Client Cost	The amount charged by an agency.
Other Cost	Additional costs associated with performance bonuses, make-good payments, and placement fees.
Total Cost	The total amount paid out for this deal over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
CPC	The Cost Per Click. The total cost divided by the total number of clicks.

Manage the report

Access the report data

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